One of the biggest bridal hair trends right now is Hollywood waves. This look has long been a favorite for vintage-inspired brides or as a glamorous alternative to an updo. In fact, based on our reports from the past year, it remains one of the most requested hairstyles. Hollywood waves are now being embraced in a wider variety of settings, showcasing their versatility, with brides able to personalize the style to suit their preferences.

While it may sound perfect for any bride, the reality is that this hairstyle comes with its challenges, which is why I’ve decided to address it in this post.

Over the past few years, we’ve noticed that brides often have specific expectations when it comes to choosing Hollywood waves, and it’s important to understand what makes this style more complicated in the world of bridal beauty.

First, what exactly are Hollywood waves, and how do they differ from a standard curly blow-dry or beach waves?

“Hollywood waves” typically refer to large, voluminous, S-shaped curls that are uniform and consistent throughout the hair. The key feature is that the waves flow in one continuous line, creating a very polished, brushed-out effect. This “brushed” effect is central to the style’s delicate appearance. Additionally, hair density and length play a crucial role—since the waves are brushed and polished, the hair needs to be full from root to tip for the style to truly shine.

Why isn’t this style suitable for every occasion or hair type?

If you’re planning an early morning elopement in Paris in October, when it’s windy, cold, and likely rainy, I can tell you with certainty that this style won’t hold up. No product or extra hairspray will save it, and adding more product will only weigh the hair down, causing the waves to fall flat before you even leave your room. The wind can quickly ruin the sleek, brushed look in seconds. While we want you to feel confident in your hair choice, we cannot guarantee that Hollywood waves will last in such conditions.

If you naturally have fine, porous hair that struggles to hold curls or styling, this style may not be for you. As much as we want Hollywood waves to work for everyone, unfortunately, it doesn’t. We can create the look, but we also want it to last all day. This style requires a strong foundation, and fine hair simply doesn’t have the structure to support it. For those with finer hair, lighter, more textured bohemian styles are a better option.

To be honest, 90% of our brides who choose Hollywood waves for their wedding day invest in high-quality hair extensions. Nowadays, there are countless options available, and when chosen correctly, extensions can blend seamlessly with your natural hair. Our personally favourite and 100% recommendation brands are: Bellami, Foxy Locks. This creates the perfect base for the waves to hold and last throughout the day.

A trial is essential if you’re considering this style for your wedding.

There are various techniques for creating Hollywood waves, and the best one for you will depend on your hair type, texture, and personal preferences. A trial is the time to explore these options, try different techniques, and evaluate your hair’s texture in person. This style doesn’t follow a one-size-fits-all approach; we tailor it to you, ensuring it suits your individual preferences and needs.

Consider touch-up services to maintain perfect hair throughout the day.

A wedding day is not just a two-hour photoshoot. This hairstyle will need to be touched up periodically, as it’s likely to lose its shape with all the hugs, movements, and dancing. This is completely normal. If you want to keep your hairstyle looking polished all day, we offer touch-up services for our brides and clients. Many brides also choose to switch their hairstyle after the ceremony, opting for a loose bun or ponytail so they can enjoy the rest of the celebration without worrying about their hair—this is a great option for the wedding day.